Introduction to Gesha Village Estate

Located in the Bench Maji highlands of Ethiopia, at an altitude of 1909-2063 meters. Only 20 kilometers away from the wild forest where the Gesha variety was discovered in the 1930s, it is the true origin of Gesha coffee. The 471-hectare dreamland has ancient soil and native shade trees, rich in natural rainforest nourishment. The Narsha block is only 5.3 hectares, the most refined and rarest part of the estate, specializing in the cultivation of the Gesha 1931 variety. This Champions Reserve GVA.RSV.2 Narsha G31 Natural is the ultimate expression of the estate’s top quality, winning the Champions Reserve in the 2025 Pride of Gesha auction, with only 2 boxes (66.14 lbs) produced, and a hammer price of US$200.25 per pound, making it arguably the world’s top Gesha batch.
Introduction to UV Isolation Technology

Using a natural UV filtration process, freshly harvested coffee cherries are placed on specially designed high beds to avoid UV damage, resting in the high mountain sun and mist for at least 32 days, allowing microorganisms to help the coffee beans fully ferment and dry. The sweetness of the pulp penetrates the heart of the bean, releasing layers of honeysuckle fragrance, the sweet and sour taste of stone fruit and blueberries, and the smoothness of cream, with a long-lasting and unforgettable aftertaste.
With a cupping score of up to 92.75, it demonstrates the top quality and layers of this batch of beans, with depth yet elegant balance, like a “flower and fruit symphony.” This is the culmination of Gesha Village’s utmost respect for the terroir, a sensory feast like being in a cloud rainforest.
Design Concept

The design is based on a noble deep wine red, with blooming peony bushes and dancing swallowtail butterflies, symbolizing the ultimate splendor and rarity of this champion bean. The blooming flowers echo the honeysuckle fragrance in the coffee 🌼, the mature sweetness of stone fruit 🍊, the just-right fruit acidity of blueberries 🫐, and the creamy 🍦 rich and smooth texture; the butterfly represents the miracle of “transformation” in the natural processing process – from ruddy cherries slowly transforming into a top-quality Gesha with a score of 92.75. The embellishment of golden textures in the painting symbolizes the glory of the Pride of Gesha auction and the noble status of Champions Reserve, understated yet luxurious. Enter this dreamy journey of the cloud rainforest through coffee, and let every sip of fine taste reveal the secret of the champion.





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